Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
3. Knowledge of product technology
Above average- current customer. Members of the segment are:
|1||5900||2003||Staples has also tweaked the StaplesLink site design to make it easier for clients to order product and provide input. New technology lets customers track orders and search from a lists of 80,000 office products. Other changes let companies track spending accounts and get tips on how to make ordering more efficient.|
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