Final Customer Purchasing from an Intermediary of the Product

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

3. Knowledge of product technology

Above average- current customer. Members of the segment are:

Expert users

No. SIC Year Note
1 5900 2003 Staples has also tweaked the StaplesLink site design to make it easier for clients to order product and provide input. New technology lets customers track orders and search from a lists of 80,000 office products. Other changes let companies track spending accounts and get tips on how to make ordering more efficient.

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