Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
A. Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.
1. Size: Segmentation by the size of customers includes grouping customers by their dimensions or weight
|1||5621||2003||The $443 million company Hot Topic is known to be one of the fastest growing companies of 2002. It specializes in larger sizes through its 31 store chain: Torrid. Hot Topic will add twenty more stores this year.|
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