Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
A. Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.
2. Ability/Disability: Segment customers according to the customer's ability or difficulty in physically using the product
|1||2086||1996||Pepsi conducted a study that found that total amount of soda purchased was limited not by taste preferences but by consumers' ability to bring the product home. Pepsi focused on packaging, replaced glass with plastic, had new multipacks.|
|2||5411||2002||The online grocery service will appeal to a minority of shoppers– "at most 10 percent. You will always have a small percentage of people who can't leave the house: physically disabled people, elderly people, moms of newborns."|
|3||7372||2001||Ask Jeeves recently signed a deal with Nuance and General Magic and will soon use voice recognition software to allow people to really ask Jeeves.|
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