Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
A. Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.
2. Ability/Disability: Segment customers according to the customer's ability or difficulty in physically using the product
|1||5943||2002||Staples plans to reconfigure 280 of its stores, roughly one-fourth of the chain. The new format is a departure from the company's stacked-to-the-rafters warehouse look. The remodeled stores will bear a boutique appearance with lower shelves and aisles built in a racetrack configuration that will allow shoppers to move around more easily and find items more quickly.|
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