Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
B. Physical state of the location where the product is purchased or used.
1. Physical conditions where product is used
|1||4832||1991||Plagued by static and other interference, AM radio has been losing market share to FM stations for decades. Technology for AM is improving and there will be an expansion of the AM band. A second change would allow a station to buy and shut down another station in an adjacent community that is causing interference.|
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