Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
B. Physical state of the location where the product is purchased or used.
2. Dimensions available at locations where the segment carries, stores or uses the product
|1||5712||1990||Most of Ikea's furniture sold in packages that fit in a car.|
|2||6141||2002||With the huge influx of competition for space in today's consumers' overstuffed wallets, credit-card issuers are starting to roll out miniature or oddly shaped cards to win over users. Discover Financial Services recently introduced its kidney-shaped 2GO Card to its 50 million credit-card holders. Bank of America plans to start offering a minicard, about half the size of a normal one, to one million of its Visa credit-card holders. One of the drawbacks of the newly designed cards, most of which fit on keychains for easy access, is that many ATMs aren't designed to accept them.|
|3||5943||2005||The three other inventions receiving prizes in Staples innovation contest were the Handy Strap Stapler, which fits into the palm of your hand for stapling paper to walls. The stapler will share the shelf space with Rubber Bandits–oversized rubber bands with labels to organize piles, and Track Dots–mini-bulletin boards backed with adhesive, for tacking papers on small spaces like computer or windshield.|
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