Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

1. Comfort through the five senses.


Interest in better visual performance

No. SIC Year Note
1 4841 2005 Comcast's digital cable service offers an assortment of HD channels. Some cable channels, but not all, broadcast in radiant color and clarity. Some of the content is truly high definition (meaning that the pictures consists of at least 720 rows of pixels compared with the standard of 480).
2 5311 1990 Penney's has upgraded its image with fancier merchandise and snazzy chrome-and-glass fixtures.
3 5900 1990 Even though Radio Shack stores "still have margins several fold above most other retailers", Radio Shack to begin remodeling stores. So far two thirds of surviving stores have had face-lifts, computers and other high-ticket items now neatly displayed.
4 7832 2004 Kinepolis movie theatres in Belgium reversed the downward economic trend of movie going in the country by offering movie-goers a radically superior experience. Kinepolis won 50% of the market in Brussels in its first year and expanded the market by about 40%. Kinepolis movie theatres were able to be successful because they offered larger screens, more leg room, and a greater slope for the chairs in order to ensure that everyone had an unobstructed view of the screen.

<< Return to Use Steps