Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

1. Comfort through the five senses.


No. SIC Year Note
1 4841 2000 Satellite TV offers a number of advantages over cable. Its digital signal provides a vastly improved picture and clear, CD-quality sound. It also has virtually unlimited capacity, with providers currently advertising up to 500 channels.
2 5800 1988 McDonald's recently tested a McPizza in some outlets.
3 5942 2004 Barnes & Noble will focus on 25,000 foot superstores. Barnes & Noble has been aided by a winning formula of comfy chairs, coffee, best sellers like Hillary Clinton's memoir, the "Da Vinci Code" and the Harry Potter series.
4 6512 2003 The Serramonte Center mall in Daly City, California, has instituted a $3.5 million makeover resulting in "retail therapy." The now updated mall features a koi pond with live turtles and a surrounding comfortable seating area with a skylight. The mall will also have a local Tai Chi master leading free classes beside the koi pond on weekends. The features are meant to create a more calming and relaxed shopping environment intended to entice shoppers into longer stays.
5 7832 1998 Marcus is a small regional in the top 20 of all theater owners located in Illinois and Wisconsin. It is growing very quickly by building high end multiplexes with many amenities.

<< Return to Use Steps