Brainstorming Ideas: A Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary of the product. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Emotional: Segment customers according to the personal emotional needs of the segment.

  1. Needs for comfort and status

    1. Comfort through the five senses


      1. Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:

        1. Distinctive style or appearance

          1. Trendy

            1. On the cutting edge Examples>>

            2. Classy and stylish Examples>>

            3. Independent/defiant/irreverent Examples>>

          2. Quality conscious

            1. About food and meals Examples>>

            2. About home and surroundings Examples>>

            3. About apparel and accessories Examples>>

            4. About personal transportation Examples>>

          3. Demanding of exclusivity. Segment wants a look few others have. Examples>>

        2. Unusual capability or achievement

          1. Economic Examples>>

          2. Emotional Examples>>

          3. Intellectual Examples>>

        3. A particular tie to an aspect of culture

          1. Ethnicity Examples>>

          2. Other parts of culture Examples>>

        4. Other Examples>>

      2. Need for personal achievement

        1. Improvement in leisure pursuits and hobbies Examples>>

        2. Advancement in career and profession Examples>>

        3. Improvement in personal qualities Examples>>

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