Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
2. Status in the community.
|1||3149||2004||When K-Swiss Inc. was bought in the 1980s, the new owner increased the price from $40 to $60 a pair, cut out sales to discounters and positioned the company as a conservative choice for anyone who wanted an alternative to flashier designs.|
|2||4833||2004||Connecting with Latino immigrants, particularly Mexicans, is the core of the strategy. A diction coach works with actors to ensure they speak with a "Mexican neutral" accent. To keep telenovelas topical, Telemundo has created a job for a "director of community connection," who is supposed to follow local issues so that they can be translated into plotlines.|
|3||5311||2004||Target's strong presence in apparel helped it to outpace Wal-Mart in same-store sales during every month of 2004. With the recently launched athletic brand C9 and other lines, Target has steadily built a reputation for well-designed clothes. Target has cut its product-development cycle, once more than a year, down to somewhere between 10 weeks and nine months, depending on how trendy the item is.|
|4||5331||2000||Target is known for its flashy fashion on its cheap household items and clothing. It is now trying its hand in the food business as it is stocking roasts, seafood, gourmet pastas, and sauces.|
|5||6021||2003||Washington Mutual's branches are meant to be consumer friendly. In some Chicago branches, the sales staff is young and khaki-clad. Some 70% of its staffers in Chicago previously worked in retail.|
|6||6211||2002||E*Trade differentiated itself from hordes of competitors while cultivating online investors with an edgy image and humorous ads.|
|7||7363||2005||Temporary day-labor firm Labor Ready will open 30 to 35 offices this year, 11 of which will be under a separate brand name called Spartan, catering to workers a notch up from its unskilled labor base.|
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