Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

2. Status in the community.

Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
Distinctive style or appearance

Classy and stylish

No. SIC Year Note
1 5311 2004 Target's strong presence in apparel helped it to outpace Wal-Mart in same-store sales during every month of 2004. With the recently launched athletic brand C9 and other lines, Target has steadily built a reputation for well-designed clothes. Target has cut its product-development cycle, once more than a year, down to somewhere between 10 weeks and nine months, depending on how trendy the item is.
2 5331 2001 The solid financial results of Family Dollar come in the face of competition from discount retail giants Wal-Mart Stores Inc. and Kmart Corp. Family Dollar holds its own by adopting a different marketing strategy. It offers a more quaint shopping experience.
3 5331 2004 The idea behind Target is to take the best-quality merchandise of a high-end department store's "bargain basement" and sell it in a standalone shop. Target aimed for an updated style, a cut above the discount store model.

<< Return to Use Steps