Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

2. Status in the community.

Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
Distinctive style or appearance


No. SIC Year Note
1 5699 2003 For the past 14 years, Hot Topic has followed the alternative teen demographic more closely than any other teen company. It has taken the anti-establishment vibe and put it in a suburban mall.
2 5735 2003 Apple has come up with iTunes which sold 1 million songs in its first week online. It offers 200,000 songs for 99 cents apiece.
3 6211 2002 E*Trade differentiated itself from hordes of competitors while cultivating online investors with an edgy image and humorous ads.
4 7011 2001 Amsterdam Hospitality's hotels' decoration themes bring in customers. One hotel, the Moderne, has a Marilyn Monroe theme complete with vibrant red colors, silver upholstery and photographs of Monroe sprinkled around the walls.

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