Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
A. Needs for comfort and status
2. Status in the community.
Need for affiliation: Fine segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
Unusual capability or achievement
|1||5311||2004||Target set up a temporary shop in Manhattan's Times Square in October of 2004. All the profits from the temporary Target store were marked for breast cancer research. In 2003, it also gave $27 million to schools through the Take Charge of Education program, which donated a percentages of charges on the store card. In total, Target gives around $2 million a week to various causes.|
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