Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

2. Status in the community.

Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
A particular tie to an aspect of culture

Other parts of culture

No. SIC Year Note
1 5311 1986 Consumers still say that product quality and price are the most important elements of their purchasing decisions. But there are growing signs that being made in the U.S. is becoming a factor for Americans' decisions.

<< Return to Use Steps