Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
A. Needs for comfort and status
2. Status in the community.
Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
|1||5172||2005||Like most resellers, World Fuel has few physical assets. The fuel is handled by independent service operators at air and seaports. The actual transfer of fuel ownership, from supplier to buyer, occurs at a ship's fuel flange or the wing of an airplane, so World Fuel never actually takes possession of the product. What World Fuel does possess is the ability to assure fuel is delivered anytime, anywhere and at a predictable level of quality. World Fuel is really selling the logistics and market knowledge for fuel.|
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