Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
A. Needs for comfort and status
2. Status in the community.
Need for personal achievement
Improvement in personal qualities
|1||5632||2004||There is the Victoria's Secret intimate apparel chain which caters to women under 35. No retailer specializes in intimate apparel for women who've graduated from Victoria's Secret. Chico's plans to capitalize in the this untapped industry.|
|2||5641||2004||Company executives at Limited Too are displaying apparel in a way that makes it easier for girls and their moms to buy entire outfits. Rather than display single collections, they put all the jeans in one area near displays of matching tops and outerwear.|
|3||5699||2002||In the "epicenter" New York Prada store, high-tech wizardry is used to grab shoppers' attention. There are touch screens that react to ID tags on the clothing that give "pairing" suggestions for chosen pieces.|
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