Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
A. Needs for comfort and status
3. Status through the recognition of customer's individual requirements for product.
|1||5531||2002||AutoZone's product variety has helped boost sales as it has added more accessories to personalize vehicles. Its commercial sales to auto repair shops and fleet services have provided good revenue.|
|2||5942||1994||Barnes & Noble running an all-out offensive with its superstores ranging from 12,000 to 37,000 square feet. They also offer selection and ambience small stores can't match.|
|3||5999||1988||Personal-shopping services often include some free alterations.|
|4||6021||2001||After years of directing customers to ATM's and closing branches, new federal regulations that allow banks to sell insurance and other services are leading to a resurgence of the bank branch. Corporations are putting in extra touches most often found in retail environments like the Gap and Nordstrom to woo back the customers that they once ignored. Washington Mutual is leading this charge, with concierges, a casual atmosphere, kitschy products and books about financial issues. Children play areas keep kids entertained as parents complete their transactions.|
|5||6099||1998||It’s a tradition for small-business owners to get together to start a community bank. Customers are drawn to these kind of banks if they are tired of impersonal larger banks.|
|6||7371||2000||E-memories, one of the best online photofinishing sites, produces the best looking albums on their site. The site allows customers to customize their own photo albums and add live links to other web pages.|
|7||7832||2001||Century Theaters is made up of big megaplexes that show Hollywood blockbusters. Century Theater will continue opening megaplexes and plans to unveil a 20-screen theater in Daly City.|
<< Return to Use Steps