Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
3. Status through the recognition of customer's individual requirements for product.
Maintenance and service
|1||5411||2001||Whole Foods encourages its employees to experiment with new ideas and engage with customers.|
|2||5945||1999||eToys Inc. pioneered parent friendly innovations, including sophisticated search engines that let consumers shop for items based on age, brand and theme, and "wish lists" that allow children to choose gifts and e-mail the wishes to family members.|
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