Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust.
A process or procedure: A specific process apart from the company or product
Segment that would prefer a specific limit to its risk
|1||5999||2003||Overall, a recent Forrester Research survey of 100 large U.S. Retailers found that 63 currently sell online, and 52 of those accept in-store returns of items bought online.|
|2||7375||2003||The Internet is loaded with information about vehicles. In a matter of minutes you can learn about a car's dimensions, color choices, upgrade packages and price, and compare it with other models-free of the sales pressure of a showroom.|
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