Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

1. Risks in relationship: The customer segment needs reassurance it can trust.

A process or procedure: A specific process apart from the company or product

Segment that would prefer a specific limit to its risk

No. SIC Year Note
1 5999 2003 Overall, a recent Forrester Research survey of 100 large U.S. Retailers found that 63 currently sell online, and 52 of those accept in-store returns of items bought online.
2 7375 2003 The Internet is loaded with information about vehicles. In a matter of minutes you can learn about a car's dimensions, color choices, upgrade packages and price, and compare it with other models-free of the sales pressure of a showroom.

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