Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

No. SIC Year Note
1 3089 2004 Tupperware is reeling. Dependent on traditional Tupperware parties to sell the plastic storage containers, the introduction of the products to Target was disappointing and alienated many sellers. The company will attempt to rebound with a revised version of the traditional parties. These social events will ply customers with food and wine to increase sales.
2 4899 2004 Fiber-optic networks are strands of thin glass cables that can transmit digitized streams of data at great distances and speed. Fiber-optic cables are faster than copper cables, and telephone and cable companies are battling each other for the consumers' choice for a triple play of services (voice, video, and data). With Web users constantly downloading music and videos (all large data files), fiber-optic cabling is increasing.
3 5541 1993 Many gas stations are adding new businesses within their existing facilities: flowers, dry cleaning, tacos, etc.
4 5812 2002 In November Starbucks began offering prepaid Starbucks cards priced at $5 to $500. It has sold 70 million of these cards.
5 6211 2005 TD Waterhouse Group plans to unveil a new online-trading platform for active traders that will feature customized layouts of tools.
6 7375 2000 and are two of the Web's best-known shopping search engines, and both can save the customer some money. They compare prices at different online stores instantaneously, with mySimon checking the price at more than 2,000 stores and DealTime checking up to 7,000 stores.
7 8099 1988 More hospital emergency departments are offering rapid turnaround to regain business. "Fast-tracking" separates patients with sore throats, for example, from true emergencies & treats them with a separate staff.

<< Return to Use Steps