Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
Customer segments who have idle time while shopping or using the product
Captive customers who must remain in a specific location

One person

No. SIC Year Note
1 5311 1986 In some Nordstrom stores a tuxedoed bootblack will shine your shoes, while an elegantly attired employee plays a grand piano.
2 5541 1986 At Marshall's Chevron, if you get there early enough, you're greeted with fresh coffee and the morning paper.
3 5541 1996 Caltex Petroleum noticed families acting differently during holiday seasons. So it offered cartoon stickers w/ gas purchases during peak vacation periods. It gave out only one sticker per purchase, and families made repeat visits to collect them.
4 5699 2001 The Old Navy chain has experienced monthly same-store growth of up to 30% through creating a boisterous, animated, and fun shopping environment.
5 5699 2002 In the "epicenter" New York Prada store, high-tech wizardry is used to grab shoppers' attention. The high-tech building itself is designed by Dutch avant-garde artists Rem Koolhaus. The dressing rooms also feature liquid-crystal doors, which appear to be glass, but then at the touch of a button darken for privacy and then can return to transparency again to show outfits to friends without even having to leave the dressing room booth. The rooms themselves include screens that give shoppers a rear view without having to twist or turn to see an outfit from the back.
6 8999 2004 Wireless local area networks, or WLANs, are used in cafes and airports to let users access the Internet and e-mail.

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