Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
Customer segments who have idle time while shopping or using the product
Captive customers who must remain in a specific location
|1||5311||1986||In some Nordstrom stores a tuxedoed bootblack will shine your shoes, while an elegantly attired employee plays a grand piano.|
|2||5541||1986||At Marshall's Chevron, if you get there early enough, you're greeted with fresh coffee and the morning paper.|
|3||5541||1996||Caltex Petroleum noticed families acting differently during holiday seasons. So it offered cartoon stickers w/ gas purchases during peak vacation periods. It gave out only one sticker per purchase, and families made repeat visits to collect them.|
|4||5699||2001||The Old Navy chain has experienced monthly same-store growth of up to 30% through creating a boisterous, animated, and fun shopping environment.|
|5||5699||2002||In the "epicenter" New York Prada store, high-tech wizardry is used to grab shoppers' attention. The high-tech building itself is designed by Dutch avant-garde artists Rem Koolhaus. The dressing rooms also feature liquid-crystal doors, which appear to be glass, but then at the touch of a button darken for privacy and then can return to transparency again to show outfits to friends without even having to leave the dressing room booth. The rooms themselves include screens that give shoppers a rear view without having to twist or turn to see an outfit from the back.|
|6||8999||2004||Wireless local area networks, or WLANs, are used in cafes and airports to let users access the Internet and e-mail.|
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