Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Breadth of locations where product is purchased or used


No. SIC Year Note
1 5411 2002 The grocery chain (Safeway), which has about 250 stores in Northern California, plans to expand online delivery to the rest of the Bay Area during the next few weeks. Rival Albertson's is close behind. They are looking at expansion into the Bay Area.
2 5943 2003 The new CEO of Staples has the goal of doubling its sales to $20 billion in the next 5 years. He wants to do that by delivering office supplies directly to businesses. He also wants to expand into Europe and sell services like copying and UPS shipping.

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