Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location.
Distance from company or product

Customers in office buildings

No. SIC Year Note
1 5511 1988 Tasca (Ford dealer) customers didn't like having their cars parked haphazardly at the back of the lot, where they were hard to find. So a valet now drives the cars up to the showroom door.

<< Return to Use Steps