Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location.
Distance from company or product
Customers in retail establishments
Segments visiting variety stores
|1||5311||2003||Sears, Roebuck & Co. recently decided to open temporary BD Toy shops in 600 of its stores for the holiday season. The move is one similar to those many department stores have been making lately in an effort to compete with such discount superstores as Wal-Mart who are detracting from department stores' business during the holidays.|
|2||5331||2001||Fred's gets a lift from the pharmacies housed in 200 of its 357 stores. The company has one of the biggest pharmacy operations in the Southeast. Though they're small, at around 800 square feet, the pharmacies account for about a third of Fred's total sales.|
|3||5731||2004||Radio Shack announced a deal to offer its mobile phones at kiosks in 542 Sam's Club warehouse stores. Radio Shack is offering Sprint PCS, T-Mobile and Cingular Wireless phones and service plans at the kiosks, as well as accessories.|
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