Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location.
Distance from company or product
Customers in retail establishments
Segments visiting convenience stores
|1||5399||1987||Circle K is adding electronic cash machines & video rentals at its stores, and it's testing pickup & delivery of dry cleaning.|
|2||5412||1986||Convenience stores aimed at two-income and single-parent households. Where else can you get cash from an ATM, buy groceries, pick up a Dunkin' Donut, and the latest videocassette all in one place?|
|3||5499||2000||7-Eleven will be installing ATM-like machines in its stores that will be Web-linked. These personal transaction terminals will be tied into a delivery and payment system that promises to make 7-Elevens a depot for e-commerce. In Japan, where convenience stores are in nearly every urban neighborhood, they are used to pay routine bills such as those for utilities and to pick up and pay for sundry deliveries. Ito-Yokado Corp., which owns the 7-Eleven chain in Japan plus 72% of the U.S. chain, now feels ready to export Web-updated aspects of the Japanese operation. Beginning with 250 stores in the Dallas-Fort Worth area this summer, 7-Eleven will offer bill payment, payroll check cashing, money wiring and ticket purchasing for entertainment events and travel – all on the terminals.|
|4||5499||2003||The convenience store industry has 125,000 stores in the industry and annual sales of $283 billion. Fuel, tobacco, and beverages are the main three product lines in the industry. However a new line of electronic-based financial services is taking over.|
<< Return to Use Steps