Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location.
Distance from competition
Because they are in areas with low population density
|1||4724||2001||Orbitz LLC plans to sell cheap air fares from its airline investors using a fare-search engine developed by the Massachusetts Institute of Technology. Orbitz lets airlines build a consortium on the Web that sells Net only airfares not available elsewhere.|
|2||8062||2002||Health Management bought Lehigh Regional in Florida earlier in 2002 and has already spent $3 million on a CT scanner and a dual-head nuclear medicine camera.|
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