Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location
Distance from other preferred location
Customers is distant locations seeking suppliers in other distant locations
|1||5399||2003||eBay's strategy is relatively simple. It provides a worldwide marketplace where it collects taxes on transactions. It grows by bringing buyers and sellers together.|
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