Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product
Frequency of purchase of the product
|1||6211||2000||Online trading became more competitive when Merrill Lynch, Salomon Brothers, and Morgan Stanley joined the game. Most online brokers are now portioning off parts of their sites for hyperactive traders.|
|2||6211||2002||Datek, with its fast trading platform and low commissions, and Ameritrade primarily appeal to active stock traders, who are among the most lucrative segments of the online brokerage business. The combined company will rank fourth in customer market share, surpassing market leader Charles Schwab and E-Trade Financial of Menlo Park, which ranked third.|
|3||7375||2001||Hoping to enhance its online recruitment listings, Yahoo Inc. entered into a bidding war for the career Web site HotJobs.com by offering $436 million in cash and stock.|
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