Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product
Frequency of purchase of the product
|1||5311||2002||Wal-Mart started the idea of combining a discount store with a supermarket and has now become the nation's number one grocer. Wal-Mart's supercenters see customers come 3.1 times a month.|
<< Return to Use Steps