Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product
Frequency of use of the product
|1||5331||1998||Scope is another factor that leads to the success of the hypermarkets. The range of product categories stocked by a store generated store traffic and cross shopping.|
|2||5411||1985||Recent additions to the warehouse industry cater more to the retail trade. Pace sells cola by the six-pack, Price sells only by the case.|
|3||5734||1989||Egghead lost share to Software Spectrum and Corporate Software Inc. (E-head @ 4% growth vs. 30+% for these companies) who both gave big discounts to corporate buyers.|
|4||7011||1999||Thanks to a slew of frequent guest programs, staying in hotels is getting more rewarding every day. In fact, hotel companies realize how important frequent-guest programs are to their profits, they are always upgrading the programs to lure more members.|
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