Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product
Frequency of use of the product
|1||5912||1991||All of Walgreen's stores are linked by satellite so that customers can fill prescriptions at various locations.|
|2||5942||2004||Barnes & Noble hopes to compete with online superstore Amazon by growing online sales while maintaining a strong retailer environment.|
|3||5945||2002||Zany Brainy, known for its high-end educational toys, will be expanding its merchandise to include hot sellers such as Barbie, action figures and Hot Wheels.|
|4||5999||1993||Marsh Supermarkets found that people heavily shopped the periphery of the store, but not the core dry-goods section.|
|5||7832||1992||Cinemark located walk-in and drive-in theaters in small towns. Discount theaters are an option for families.|
|6||8062||2001||LifePoint has added obstetrics divisions as well as expanded operating rooms and installed Magnetic Resonance imaging machines. Its new strategy is to focus on retaining customers.|
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