Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Time limitations due to the use with other products: Segments customers by their use or purchase of other products with the product
Final customers who use ancillary products regularly with the main product. The ancillary product is used:

At the same time as the main product

No. SIC Year Note
1 4841 2000 Local television station coverage is available through EchoStar in 28 markets for an extra $4.99 a month. Direct TV charges $5.99 and offers local stations in 23 markets. In all other markets, the consumer needs an antenna to get local stations.
2 4899 2000 The sign-up rate for satellite TV systems has accelerated, now that lawmakers abolished rules that had restricted satellite TV operators from offering local stations. This new law will help satellite companies compete with cable companies.

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