Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product
Final Customers who sometimes use ancillary products with the main product. The ancillary product is sometimes used:
At the same time as the main product
|1||4841||2005||Comcast said it would offer a customized version of TiVo's software on its advanced set-top boxes. Comcast will bring the feature to the majority of its markets by late 2006.|
|2||5300||1999||Amazon.com plans to launch a co-branded credit card with NextCard and has bought 9.9% of the credit-card issuer.|
|3||5531||2002||AutoZone's product variety has helped boost sales as it has added more accessories to personalize vehicles.|
|4||6141||2000||For all the players, the newest frontier is the Internet. Already, some operators offer low card rates not available by mail. Still others are pioneering credit lines available exclusively for Internet shopping, such as Citigroup's ClickCredit service. In just three months, Citi has signed up 80,000 customers.|
|5||6162||2003||From the beginning the CEO placed a high priority on customer service. LoansDirect made the mortgage loan process easier for customers by offering a one-stop shop.|
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