Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product
Final customers who sometimes use ancillary products with the main product. The ancillary product is sometimes used:
After using the main product

To complete a broader transaction

No. SIC Year Note
1 5331 2000 AOL purchased Time Warner and reasserted its ability to deliver broadband. Besides AOL's alliance with Sears, it also has a partnership with Wal-Mart that gives AOL's 21 million customers access to Wal-Mart's e-commerce.
2 5521 2002 America's Car-Mart Inc. is a used car chain that thrived for 18 years before being bought in 1999 by Crown Group, a holding company. Recently, Crown Group sold all its other investments and officially changed its name to Car-Mart. The company has a "buy here/pay here" finance policy. If customers have bad credit, they can use the company's own payment plan. The usual Car-Mart customers have incomes in the $20,000 range, and the average price of the cars the company sells is $6,200.
3 5600 2005 Urban Outfitters pays close attention to merchandising and presentation. It focuses on experiential retailing and creating a shopping environment where customers want to spend time. In the Urban Outfitters store in Manhattan's East Village, a vanity priced at $1,237 holds accessories, including jewelry and jewelry boxes. Another display features denim shorts and matching accessories such as blouses, purses, necklaces, and sandals.
4 5699 2005 Limited was built on its ability to copy bigger companies' products and create its own unique brands around them. But Wal-Mart and Target have proved to be equally crafty copycats. Now Limited and its rivals like Gap are feeling pressure. To fight back, Limited is trying to make itself over as a high-end Procter & Gamble Co. Victoria's Secret is adding hair and cosmetic lines to its beauty business. The company already offers three of the top 10 selling fragrances in the U.S.
5 5900 2004 Today, Microsoft rolls out its MSN Music Store, directly challenging it's nemesis, Apple, which so far has ruled that business. Microsoft's offering is actually comprised of two products. One is its MSN service. The second is a music jukebox program Windows Media Player 10.
6 6022 2003 During the first 9 months of 2002, Commerce spent $125 million on fixing up its branches compared to the $22 million spent by rival North Fork. The bank also bought penny-counters ($10,000 each) that are being replaced by new ones for $15,000 each.
7 7319 1988 Ad agencies have been snapping up various firms to try to provide one-stop advertising shopping.

<< Return to Use Steps