Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product
Final customers who sometimes use ancillary products with the main product. The ancillary product is sometimes used:
After using the main product
To communicate with other products
|AOL has 22 million U.S. dial-up Internet subscribers. They pay $23.90 monthly. With VoIP, AOL hopes more of its customers will switch to higher-margin broadband services. VoIP requires a broadband Internet connection. AOL's VoIP service provides unlimited local and long-distance calling as one option. Existing AOL members would pay $30 monthly for VoIP after a lower-cost, six-month promotion period ends. For another $14.95, VoIP customers can also get AOL's broadband content, e-mail and instant messaging.
|Internet portal Yahoo Inc. signed a deal to buy Canadian photo-sharing start-up Flickr Inc., which lets users upload digital photos from computers and camera phones, publish photos in their blogs, share digital photo albums with anyone else who uses the service and alert other users whenever they upload a new photo or album. Last summer, Google bought digital photo software company Picasa, which helps users edit and circulate large numbers of photos.
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