Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
Economic limitations: Segment customers according to the limitations set by their economic interests and concerns.
|1||4800||1987||It costs 22 cents to mail a local letter, but a fax sent from one SF office to another goes for free over local telephone lines. The recipient pays only 5 cents a page for specially coated fax paper.|
|2||5411||1999||Save-A-Lot and other discounters target the customers of Wal-Mart that earn $30,000 or less and make up 34% of the super center's shoppers. These kind of shoppers will always go for the lower price and don't mind a limited selection.|
|3||5943||2001||Siebel eBusiness Consulting was in a printing bind, so it decided to give Staples.com a try. The Web site had links to partner companies that do printing, copying, and other services on short notice. Siebel clicked on NowDocs, an online print shop that lets customers upload word files from their personal computers with data on what they want done. The work is printed at the nearest service center and sent to the customer in 2-4 hours via express delivery.|
|4||6211||2004||Exchange-traded funds have become popular due to their flexibility and low fees. Expenses for ETFs that invest in domestic stocks average just 0.37% of assets against 0.73% for comparable no-load index funds. ETFs can be more tax-efficient than funds too.|
|5||7011||1988||At Alpine Meadows, Badger Pass, and Donner Ski Ranch, skiers over 70 can ski free any time during the season.|
|6||7841||2002||Blockbuster has 8000 stores and is testing an in store version of the Netflix service called Freedom Pass. Freedom Pass would allow customers to have 2 or 3 disks out at a time on a subscription basis and is expected to cost $25 a month. But Freedom Pass does not include delivery or a comparable selection.|
|7||8111||2003||We the People do-it-your-self legal business. These firms don't offer legal advice but instead they take information from customers and fill out legal forms on their behalf.|
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