Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns.

Spending power of current or potential segments

Below average

No. SIC Year Note
1 5411 1999 Save-A-Lot and other discounters target the customers of Wal-Mart that earn $30,000 or less and make up 34% of the super center's shoppers. These kind of shoppers will always go for the lower price and don't mind a limited selection.
2 7372 2000 The ideal customer of an ASP (application service provider) is a company that lives without company specific modifications. Usually, these are small companies.

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