Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns.
Segment's approaches to limit on spending
Segments with preferences for periodic or one time payment
|1||7375||2005||In a quest to break Apple's grip on the online music market, Yahoo introduced a new service that allows users to download and play music for a monthly subscription fee. Users can fill their computers and select portable music devices with as much music as they want; however, when the user stops paying the subscription, the music will become unplayable. The rental service is more complicated than the direct purchase offered by Apple with different categories of music facing different rules. Yahoo's program is accessed through free music jukebox software. A year of services runs at $60, monthly fees are $6.00. The service is easy to personalize and music can be shared with friends.|
|2||7841||2002||Blockbuster has 8000 stores and is testing an in store version of the Netflix service called Freedom Pass. Freedom Pass would allow customers to have 2 or 3 disks out at a time on a subscription basis and is expected to cost $25 a month. But Freedom Pass does not include delivery or a comparable selection.|
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