Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns.
Segment's approaches to limit on spending
Segments who might face psychological spending limits
Preferences for or against rebates, coupons and points
|1||5141||1997||Frequent shopper cards allow grocers to offer discounted items only to loyal customers.|
|2||5411||1991||Safeway has a deal where if you bring in your manufacturers' coupons they will double your savings instantly. So if you have a $1 off coupon, you get $2 off. There are some restrictions to products covered; there's a maximum one dollar additional savings, and there are no cash refunds.|
|3||6141||2002||American Express is offering to holders of new cards two Membership Rewards points for every dollar they spend at most grocery stores, drugstores, gas stations and other retail establishments. Holders of platinum and black cards get the perk too.|
|4||6141||2002||American Express has begun to replace the green American Express card with new charge cards that allow holders to earn merchandise points and frequent flier miles for every dollar charged. Only one fee is charged from $65-$130.|
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