Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns.
Segment's approaches to limit on spending
Customer segments with preferences for price point alternatives to the present product
Higher price point
For more Function
|1||4832||2002||A big part of Radio MX's appeal is its clever tools for exposing listeners to music. The service has 40 mostly excellent preprogrammed radio stations, including oldies and '80s hits.|
|2||4841||1997||Owing to its dominance in the relatively affluent New York suburbs and its history of revenue-maximizing program packaging, CVC has long generated the highest monthly per subscriber revenues in the cable industry.|
|3||5311||1993||JC Penney's pushed into higher-priced goods and lost out in the recession of 90-91. Since the early 80s, Penney is changing to include brighter fashions and brand names.|
|4||5331||2004||Costco offers customers that pay for a more expensive executive membership a range of discounted financial services, like mortgages and credit card processing. It also offers $100,000 installment loans and cash back credit cards.|
|5||5942||1998||The Avid Reader has brought back the hardcover books from the best-sellers list that it discontinued a few years back. It also started a book club, which gave members discounts. Another feature for the future: home delivery of books to older customers.|
|6||7371||2004||MSN Premium includes a free all-access subscription to video and audio Webcasts of Major League Baseball games, something that normally costs $14.95 a month or $99.95 a year.|
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