Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns.

Segment's approaches to limit on spending
Customer segments with preferences for price point alternatives to the present product
Higher price point

For more Convenience

No. SIC Year Note
1 4813 2003 Cox is well-poised to sell VoIP services. As of March 31, it was already selling regular phone services via cable to more than 728,000 residential customers. That's almost a third of U.S. homes that get phone services from their cable company.
2 5000 2003 A variety of mass merchandisers such as Costco and cost-focused category killers such as Home Depot's Expo design center have played an important role in the new luxury's spread. Costco stocks the largest selection of premium wine and sells more of it than any other retailer. It offers the best products at the lowest prices.
3 6211 2000 Online brokerages are offering more services. By acquiring US Trust, Schwab has got the whole spectrum covered. They offer everything from full service to cheap trades.
4 7375 2001 Netzero says the company will nudge users of its free service with banner ads and e-mail messages to get them to buy a premium package. The company's "Platinum" package includes unlimited access with no banner ads for $9.95 a month.

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