Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns.
Segment's approaches to limit on spending
Customer segments with preferences for price point alternatives to the present product
Higher price point
For more than one Performance benefit category improvement
|1||4724||2002||Some agents spotted opportunities in niche markets ahead of the current industry shakeout. Lorraine Melvill's Surgeon & Safari does a brisk business of arranging trips for tourists who want affordable South African cosmetic surgery with a safari vacation rolled in.|
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