Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns.
With less Function
|1||5311||1991||Saks is stocking more lines of less expensively priced clothing, like women's blazers for $400 to $600, compared with $1,000 or more for designer labels.|
|2||5331||1986||Efficiencies of scale at Price Club can be inconvenient. Canned and packaged commodities come in huge containers and other goods are available only in a certain size or color.|
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