Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns.

Segment's approaches to limit on spending
Customer segment with preferences for price point alternatives to the present product
Lower price point

With less Function

No. SIC Year Note
1 5311 1991 Saks is stocking more lines of less expensively priced clothing, like women's blazers for $400 to $600, compared with $1,000 or more for designer labels.
2 5331 1986 Efficiencies of scale at Price Club can be inconvenient. Canned and packaged commodities come in huge containers and other goods are available only in a certain size or color.

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