Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns.
With less Reliability
|1||5500||1986||Auto auctions offer big savings but also contain big risks. They rarely guarantee vehicles & don't let prospective buyers take the cars for a test drive. Sellers often use auctions to unload cars with hidden flaws.|
|2||5900||1989||Goldblatt's carries for instance: Bloomingdale's briefs it received due to change in packaging (sold at $2.99, a full $10 off department store prices), irregular Neiman Marcus sweaters.|
<< Return to Use Steps