Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns.

Segment's approaches to limit on spending
Customer segments with preferences for price point alternatives to the present product
Lower price point

With fewer benefits in more than one Performance category

No. SIC Year Note
1 4724 2001 Expedia Inc. is offering package deals that combine cheap hotel rooms and other services with discount air tickets. Packaged online vacations typically have fixed prices and are supplied by third-party firms.
2 5999 2003 According to A.C. Nielsen, unit sales of store-brand goods grew 8.6% during the past two years, Vs 1.5% for national brands. All told, one in five items sold in U.S. stores is now store branded.

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