Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns.

Potential improvement in income of current customers

Customer segments whose revenues could increase if the supplier offered segment access to new customer relationships controlled by the supplier

No. SIC Year Note
1 5044 2005 Now Staples is hoping to capitalize on the pet peeves of desk bound employees everywhere. Over the years the chain has been so inundated with customers' product suggestions that last year it launched a competition, offering the winner $25,000 and the chance to manufacture and market the product under Staples' recently relaunched store brand.
2 6029 1999 Bank of America's biggest potential advantage as it rolls out the service, called Internet Order Center, is its huge base of business customers, more than any other U.S. bank. Bank officials are considering promoting the companies that sign up for the service to almost 20 million retail banking customers with its credit cards.
3 6300 1993 Dean Witter, Discover & Company and the Allstate Corporation have a new agreement to sell more of Allstate's insurance products through DW's network of securities brokers.

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