Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns.
Potential improvement in income of current customers
Customer segments whose costs could decrease if the supplier:
Created an organization of segment members to save costs
|1||5045||2000||Delta will subsidize PeoplePC service which normally sells for $25 a month. PeoplePC stands to benefit because it pools its customers into a buying club that can negotiate discounts on Internet goods and services where PeoplePC gets a cut of such transactions.|
|2||5999||2002||Selling on eBay has become an occupation for so many people that the company plans to offer full time eBay merchants a chance to buy low-cost health benefits|
|3||6211||2000||One way online investors can cut costs is by trading through a direct-access system. A direct-access system lets you trade directly with another investor, skirting the broker and trading desk.|
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