Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns.
Savings of potential product vs. current solution
Level of savings over the current product cost system
Medium- product saves 25% or less of current solution cost, including user time
|1||5411||1999||Save-A-Lot is a smaller assortment grocery subsidiary of SuperValu (based in Minneapolis). The strategy is to have the prices constantly be lower than the super centers. A gallon of milk at Save-A-Lot is $1.99 vs. $2.19 at Wal-Mart.|
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