Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

4. Health limitations: Find customer segments with health problems or concerns.

No. SIC Year Note
1 5411 1997 Upscale Draeger's in San Mateo features a full-service, 3-meals-a-day, white-tablecloth restaurant upstairs. Downstairs, it will be fronted by self-service coffee, smoothie, & juice bars, all with cafe-style seating.
2 5812 2005 Panera, a bakery/café chain, has begun developing a line of whole-grain breads in order to offer more choices and meet changing tastes. The new offerings include bagels and rolls and are being tested in a couple of shops. A large-scale roll-out is expected in the spring of 2005. The timing is perfect as the government recently announced that Americans should consume 3+ servings of whole-grains a day.
3 6035 2001 Banks, such as Washington Mutual, have begun to open branches with coffee shops in or near the facility. Starbucks has at least 18 locations that are part of bank branches or adjacent to banks and other coffee retailers have begun testing the concept. As many as 700 people walk into the average Starbucks daily. The average bank customer visits a branch just 2.9 times a month. The banks often lease unproductive space to the coffee chains; each gets added exposure and traffic.
4 6512 2003 In the 1990s, casual dining was the rage in mall makeovers.

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