Brainstorming Ideas: A Final Customer Purchasing from an Intermediary of the Producer

A Final customer buying from an Intermediary of the product. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Emotional: Segment customers according to the personal emotional needs of the segment.

  1. Needs for comfort and status

  2. Needs to avoid sources of anxiety

    1. Risks in relationship

    2. Limitations set by time

    3. Economic limitations

    4. HEALTH LIMITATIONS: Find customer segments with health problems or concerns

      1. Customer groups with health problems

        1. General health and energy Examples>>

        2. Weight Examples>>

      2. Customer groups who might have side effects from product Examples>>

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